The argument for broadcasting or "simulcasting" live auction events extends far beyond  tradition and "usual" methods of commerce. This strategy provides a compelling business case for additional streams of revenue, greater customer satisfaction and broader brand awareness. Alliance Commerce provides auction firms with an integrated system of application functions and time-tested processes for real-time auction event BidCasting™, our footprint for the traditional method of broadcasting live events. The BidLive™ system offers many important benefits for its auction firm customers including:

Greater Profitability: BidLive unleashes the value of the Internet's extensibility by reaching out to a dispersed global audience via its Web-based architecture. Businesses can now provide a convenient method to invite bidders previously excluded from the bidding process due to distance, travel expenses and inconvenient scheduling.  Greater  competition breeds greater sales.  It's that simple.

Reduced Costs: BidLive lowers the operational costs by the use of Web-based functionality, thereby increasing profit margins. How? For example, BidLive reduces or eliminates the need for printed brochures and catalogs.  By automating announcements and cataloging functions via Web-based technology, printing and mailing costs can be greatly reduced or even eliminated.  Another example: in real estate auctions, BidLive would provide a platform to centralize the auction process and eliminate the need for singular, on-site auctions. In a final example, renting BidLive is much less expensive than ANY other live auction system anywhere!

Innovative Technologies: BidLive delivers on its value proposition throughout the entire BidLive product offering without reliance on ANY third-party vendor. Its architecture provides a "hardened" core platform to ensure the accurate flow of bidding activity between the auctioneer and the online bidders.  Multiple preemptive, non-intrusive checks and logging functions ensure accuracy of the entire end-to-end bidding system.  BidLive's patent-pending technologies are the leading processes in today's live, online auction industry.

TRUE Real-time Media:  BidLive's integrated audio media is the world's fastest Internet-based technology ever designed.  Together with BidLive's live imaging and soon to be released streaming video, BidLive will excite the senses of every online bidder during your events.

Intuitive Design: Through BidLive's proprietary, Web-based architecture, BidLive can be updated with new functions and enhancements instantly across the entire platform to ensure the best-of-breed in functionality and ease of use are available to all – critical considerations in a time-constrained marketplace.

By allowing businesses to overcome the cost and deployment challenges associated with the delivery of online auction services, BidLive is contributing to the long-term success of the online auction marketplace. BidLive offers a powerful value proposition that empowers business to increase revenues, reduce marketing costs, improve margins, and ultimately provide competitive differentiation in the market.